- Stand out with stand-up: finding the connection between your brand and your audience with entertainment. 

Whether we talk about linear television or OTT services, the main goal today is to survive and thrive in an environment where users have an overwhelming choice. In this overcrowded environment, having the best content isn't enough. 

Not only do you want to entertain your audience, but you also want to be a part of their everyday life, to build a durable connection. Through comedy and entertainment, find the universal truths that will transform your brand into a close friend. 

Hear from Dare.Win's Lead Content Pierre Bourdin-Sauviac, who in 2016 joined Dare.Win as a social creative and worked on all of the agency's social campaigns: writing the scene of Orange Is The New Black with Nabilla, the Spotify Summer campaign, copywriting on social issues as Arte, or Netflix activations on social media.