Hosts are becoming their own brands and talent management therefore becomes more important than ever.

John Ferriter is a television producer and talent representative with Emmy and NAACP-nominated credits for big american stars.

His firm "The Alternative" was formed in March 2016, and represents actors, anchors, hosts, musicians, producers and directors. Ferriter brought many of his clients into the representation and management firm, including Piers Morgan, Nancy O'Dell, 11-time Emmy award-winning director/producer Glenn Weiss, Holly Robinson Peete, Mark Walberg and others. New clients include Mike Love and The Beach Boys, Mike Wolfe from American Pickers, Jake Paul, The Empty Hearts and others.

He will share his wisdom and experience, so you as a host can become your own brand - or how a broadcaster and producer can have success making its hosts stars!