Viewers are being flooded with so-called ‘experiments’. But will this overkill dilute the genre beyond saving – or can the TV industry find the focus it needs to keep the genre fresh, original, and evolving?

When you turn on your television there’s a good chance you will run into a new ‘social experiment’. Experiments are in high demand among broadcasters around the world and it seems there’s no limit in regard to what you can brand as an ‘experiment’ these days.

But what is a ‘TV experiment’ - and what is less an experiment and more just reality pressure? Which are the hottest examples of the genre at the moment? Why are they so attractive to buyers and viewers? And why do some of them fail?

Format Doctor Justin Scroggie will take the audience on a journey through some of the most – and a few of the least - successful ‘experiments’ on television recently. In his trademark forensic style, Justin will set out to define what a real experiment is, in order to show what works and what doesn’t, and therefore reveal how creators and broadcasters can renew the genre.

Head of programming at TV 2, Thomas Breinholt, and Channel Controller at DR3, Irene Strøyer, are the biggest buyers of experiments in Denmark. They will tell the audience why they order so many experiments and also confess to, whether all of their experiments really are experiments.