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JEFF JARVIS: VALUE BEATS VOLUME


If we want to survive as news media and play a role in the lives of our users, we need to reduce the content - we pump a big amount of content out to users and the cure against fewer viewers have so far been to produce even more content. We need to put value over volume and make 2017 the year where we cut down the content and bring up the relevance.

Journalism broke the day Trump was elected
Thats how journalist and professor Jeff Jarvis sees it. He thinks that journalism broke irredeemably the day Donald Trump was elected president of the United States.

He thinks, that we have failed to inform the public about the consequences because we have lost sight of our own role and values.

Today anyone with an internet connection and a Twitter account can make the news. For anyone interested in reporting - finding stories, telling stories, sharing stories - it’s become possible.

But how do the old media stay relevant and how do we keep the public informed with the “right” kind of stories, when there is an overload of information globally.

The most exciting years for journalism
The answer is value over volume and also to say “fuck you” to the old media business models. In this session Jeff Jarvis takes us through his thoughts about these years being the most exciting for journalism since the beginning of television.

We just have to make the right decisions!


28-08-2017 00:53:39
Portal og hostning leveret af Provector

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